Identify and explain the stages that should be followed when dealing with/ managing a customer complaint.

  1. Listen Intently: Listen to the customer, and do not interrupt them. They need to tell their story and feel that they have been heard.
  2. Thank Them: Thank the customer for bringing the problem to your attention. You can’t resolve something you aren’t completely aware of or maybe making faulty assumptions about.
  3. Apologize: Sincerely convey to the customer your apology for the way the situation has made them feel. This is not the time for justifications or excuses, you must apologize.
  4. Seek the Best Solution: Determine what the customer is seeking a solution. Ask them; often they’ll surprise you for asking for less than you initially thought you’d have to give—especially when they perceive your apology and intention is genuinely sincere.
  5. Reach Agreement: Seek to agree on the solution that will resolve the situation to their satisfaction. Your best intentions can miss the mark completely if you still fail to deliver what the customer wants.
  6. Take Quick Action: Act on the solution with a sense of urgency. Customers will often respond more positively to your focus on helping them immediately versus than on the solution itself.
  7. Follow-up: Follow-up to ensure the customer is completely satisfied, especially when you have had to enlist the help of others for the solution delivery. Everything up to this point will be for naught if the customer feels that the complaint was not resolved properly as initially agreed upon.


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