Top Retailers, Omnichannel holiday, Year of mobile, Amazon Black Friday Week, Social Commerce sales, eBay Pop-up...

Nov 10, 2023

Commerce Updates is the best place to stay informed about eCommerce and Retail. Your essential weekly newsletter with industry news.

Reports

CEOs’ choice for growth: Building new businesses, McKinsey.
Consumer Sustainability Trends. 40 claims driving sustainable consumers to buy, NielsenIQ.

Retail

_Kantar has just released its 2023 PoweRankings and name Walmart, Kroger, Target Top Retailers.

_Retail media: everything you need to know.

_Ikea to eliminate in-store discount for loyalty members. Effective Feb. 1, Ikea loyalty customers will no longer receive 5 percent off on furniture and decor.

_Retail job cuts highest since October 2020: report.

_Walmart adds sensory-friendly hours to all stores. What started as a Saturday morning pilot during the back-to-school season has become a permanent daily feature across the retailer’s fleet.

_Can AI supercharge your holiday shopping season? retailers should consider tapping into the power of AI to meet customer needs and improve the shopping experience this holiday season.

_How Grocers are preparing for a very merry omnichannel holiday. Strategies include stress testing digital channels, increasing digital promotions, and expanding delivery and pick-up options.

_US holiday shopping 2023: Consumer caution and retailer resilience.

The final stretch of an increasingly long holiday shopping season is critical for retailers, particularly as consumers focus on value and new shopping journeys.
Some consumers will trade down, while others will splurge. Whatever their holiday shopping strategy, retailers are finding ways to connect with their customers.

eCommerce

_eBay Best Offer Immediate Payment. It means that when someone submits a Best Offer against one of your listings, the second you accept the offer you get paid.

_"Year of mobile". Consumers spent $354.7b on mobile this year.

_eBay opens streetwear Pop-up store in New York City as eCommerce giant expands authentication service.

_Google launches generative AI tools for product imagery to US advertisers and merchants.

_Instacart warns of economic challenges for online grocery.

Social Commerce

_TikTok Shop to offer authenticated handbags. The social media platform partnered with Real Authentication as more online retailers introduce verification services.

_More than a third of consumers, 36%, plan to use TikTok for holiday shopping this year.

_Amazon and Meta have partnered to link Facebook and Instagram accounts with Amazon, enable on-platform commerce, and share data for ad targeting.

_Social Commerce sales are rising faster than the number of social buyers.

US annual social commerce sales per buyer will nearly double from $627.8 in 2023 to $1,223.7 in 2027, according to our forecast.
Most people aren’t browsing social media with the intent to buy, which means Meta and TikTok need to turn browsers into buyers.
TikTok Shop sales are on the rise, and social platforms are capturing an increasing share of total retail ecommerce sales, according to the report.

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Amazon

_Look, Up in the Sky! It’s a can of soup! Amazon’s much-hyped drone project is dropping small objects on driveways. Some customers are not sure what it delivers beyond minestrone.

_Amazon Black Friday Week to run 17th to 27th November.

_Amazon embraces the joy of friendship for global holiday campaign. A 60-second hero spot, “Joy Ride”, is soundtracked by an instrumental rendition of The Beatles’ “In My Life.”